10/2/2017 3:40 PM

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Be Empowered, BeYou

Here at Morguard, we love to support causes that focus on increasing self-esteem, personal growth, and self-worth. That’s why Morguard is so excited to be a part of the second annual BeYou Campaign, partnering with Big Brothers Big Sisters of Canada to help young women across Canada. Starting September 18th through the 24th, the BeYou campaign will roll out in over 21 Canadian shopping centers in the Morguard portfolio.

About BeYou

BeYou aims to give young women access to personal and professional development tools, while celebrating their growth, diversity and self-worth. BeYou centers its campaign around helping girls increase their self-esteem, as well as helping them to attain personal growth and greater self-worth. The program is offered in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec. A complete list of activities can be seen here.

Campaign Highlights Include:

  • Program Ambassador Tara Shannon: The award-winning Canadian singer-songwriter not only wrote the anthem for the BeYou campaign and shot a powerful video, but will perform at several launch events across Canada. The video can be found on the BeYou website.

  • Dream, Girl: Showcasing the stories of ambitious female entrepreneurs, Dream, Girl is a documentary that premiered in May 2016 at the White House and will be shown in Morguard shopping centres across Canada to inspire girls to follow their dreams.

  • Jump & BeYou: Girls are encouraged to take a selfie that captures them in a moment of exuberance and joy.

  • Social Media Hashtags and Messaging: The official hashtag across all platforms is #BeYouGirl. Our twenty-one shopping centres have a social media reach of more than 1.8 million people across Canada.

  • Big Brothers Big Sisters text to donate: Big Brothers Big Sisters has implemented a text to donate program where the donor texts “Imagine” to 45678 to make their $5.00 donation.

Morguard Cares

At Morguard, we believe no girl should be held back from achieving her full potential. Our core values not only emphasize service to our residents, but also to the youth in our local communities. There are new job opportunities every day, as we constantly build our pool of dedicated staff. If you like our culture at Morguard, consider us when seeking a job in apartment management and property management. Work with a prosperous and socially responsible company.


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